Gravity Haus, a relatively new player in the hospitality industry, has been expanding its footprint in various Western destinations with a unique concept that blends work, play, and outdoor adventures. The brand’s approach of offering both membership perks and open access to non-members sets it apart from traditional hotel models.
One of the key features that distinguishes Gravity Haus from other hotel chains is its hybrid business model. Unlike exclusive clubs like Soho House, Gravity Haus allows non-members to access its amenities while offering special perks for members. This inclusive approach creates a sense of community and shared experiences among guests, regardless of their membership status.
The COO of Gravity Haus, Eric Lent, emphasizes the brand’s commitment to providing top-notch amenities that rival those of the best hotels worldwide. From co-working spaces to state-of-the-art fitness facilities, Gravity Haus properties are designed to cater to the diverse needs of guests. However, there have been criticisms from members about variations in the upscale nature of different locations, indicating a need for consistency in quality across all properties.
Gravity Haus strategically selects high-barrier-to-entry markets for its properties, such as ski resorts and national park destinations. By offering ski-in, ski-out locations and proximity to outdoor attractions, Gravity Haus aims to provide guests with unparalleled access to adventure and leisure activities. This location strategy aligns with the brand’s focus on promoting an active lifestyle and exploring the natural beauty of each destination.
One of the key value propositions of Gravity Haus is its membership program, which offers a range of benefits such as discounted hotel stays, exclusive activities, and access to partner properties. Members also have access to personalized services through the Haus Guides Adventure Planning Concierge, enhancing their overall experience while staying at Gravity Haus properties. The brand’s emphasis on creating insider access to adventure lifestyle resonates with guests looking for unique and immersive travel experiences.
Gravity Haus places a strong emphasis on fostering a sense of community among its guests through curated events and experiences. From supper clubs to mountain bike rides and backcountry hut dining trips, the brand offers a variety of activities that cater to different interests and preferences. By creating opportunities for guests to connect with like-minded individuals and explore the destination together, Gravity Haus cultivates a vibrant and engaging community spirit.
Gravity Haus stands out as a pioneering brand in the hotel industry, thanks to its innovative business model, high-quality amenities, strategic location choices, and focus on community engagement. While there are areas for improvement, such as ensuring consistency in the upscale nature of all properties, Gravity Haus has the potential to redefine the concept of hospitality by offering guests a unique blend of work, play, and adventure in world-class destinations. As the brand continues to expand its footprint and enhance its membership offerings, it is poised to become a trailblazer in the luxury lifestyle sector.
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