As Royal Caribbean International embarks on developing its new series of cruise ships, named the Discovery class, there is much anticipation and speculation surrounding what these ships will offer. While the CEO, Michael Bayley, hinted at the project during a preview sailing of the Utopia of the Seas, it is in its very early stages of development. Chief Marketing Officer Kara Wallace shed some light on the project during an interview on the Utopia, revealing that the creative team is currently in the brainstorming phase, pondering questions such as „what if“ and „what’s missing.“
Size Considerations
One of the key factors being considered in the development of the Discovery class ships is their size. While Bayley mentioned that the new class is a response to a travel advisor’s query about ports that are inaccessible to larger ships, Wallace was more circumspect about addressing the issue. The older vessels in Royal’s fleet, such as the Vision class, are nearing their 30th birthdays, highlighting the need for newer, more modern ships. As some of the Vision-class ships sail out of ports like Tampa and Baltimore, which have restrictions on bridge heights, size becomes a crucial consideration in the development process.
Despite the size constraints posed by certain ports, Wallace emphasized that the primary focus of the Discovery-class development is on the overall guest experience. Rather than starting with a predetermined size, the Royal team is concentrating on what guests are looking for and how they can deliver those desires through their product offerings. This customer-centric approach is aimed at ensuring that the new ships meet and exceed guest expectations, regardless of their size.
Royal Caribbean International is known for its innovative product development, as seen in offerings like Perfect Day at Coco Cay and the Icon of the Seas. Wallace explained that the company sets high standards for its products, as evidenced by the use of terms like „Perfect“ and „Icon“ in their branding. By challenging themselves to live up to these lofty ideals, Royal aims to deliver exceptional experiences to its guests. This ethos raises questions about what the Discovery class ships will manifest in terms of exploration and accessibility to unique destinations.
As Royal Caribbean International ventures into the development of its Discovery class ships, there is a sense of excitement and anticipation surrounding the possibilities that lie ahead. By focusing on guest experience, innovation, and thoughtful design, the company aims to create a new class of ships that will set high standards in the cruise industry. The journey towards unveiling the Discovery class ships is just beginning, and it promises to offer a new era of exploration and discovery for guests around the world.
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