Circa Resort & Casino in downtown Las Vegas is set to increase its room inventory by 20% by adding 106 new rooms and suites to its tower starting in late October. This strategic decision comes after the resort opened during the pandemic in 2020 with limited room capacity to better assess customer demands and preferences. In an interview with Derek Stevens, Circa’s CEO, he provides insights into the reasoning behind the expansion and the timing of this decision.
When Circa initially opened, the decision was made to leave four floors undeveloped to gather more data on customer preferences. Stevens explains that without concrete data, it was challenging to determine the exact mix of room types that would best serve their guests. Factors such as the need for more suites, refrigeration in every room, and exclusively king-size beds were considered based on industry trends and customer needs. The flexibility of rooms to accommodate different configurations also played a crucial role in the decision-making process.
Stevens elaborates on why now is the right time to expand the room inventory at Circa. With the impact of the pandemic on tourism and consumer spending in Las Vegas, the years 2021 and 2022 were not indicative of long-term trends. By mid-2023, the resort had gathered enough data to confidently move forward with the planned expansion. The decision to wait for the right time ensured that the additional rooms would align with the evolving demands of the market.
Contrary to popular belief, Circa did not open with 777 rooms but with 512, and the recent addition brings the total to 618. This deliberate choice to deviate from the original plan demonstrates the resort’s adaptability and responsiveness to customer feedback. The room design was largely successful, with one notable oversight being the number of electrical outlets available. Learning from this mistake, the new rooms will feature even more outlets to cater to the increasing need for technology in modern accommodations.
Adults-Only Policy
One of Circa’s distinguishing factors is its adults-only policy, which Stevens explains as a trade-off for enhanced customer service. By eliminating the need for constant ID checks, the resort can focus on providing a more personalized experience for its guests. This policy not only sets Circa apart from other properties but also streamlines operations and reduces unnecessary delays in service. While not suitable for every establishment, the adult-only approach has proven beneficial for Circa’s business model.
Circa Resort & Casino’s decision to expand its room inventory reflects a thoughtful approach to meeting customer needs and staying competitive in the market. By analyzing data, adjusting to trends, and prioritizing customer service, the resort continues to evolve and improve its offerings. The strategic expansion not only increases room capacity but also enhances the overall guest experience, setting a high standard for hospitality in downtown Las Vegas.
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