Ghia is stepping up its game in the nonalcoholic beverage market by introducing Le Fizz, its first ready-to-drink aperitif in a 750mL bottle. This new addition expands Ghia’s existing lineup of nonalcoholic beverages, which includes large-format aperitif concentrates and single-serve aperitifs like Le Spritz. Le Fizz debuts with a Strawberry & Orange Blossom flavor that is a departure from the usual bitter profiles often associated with aperitifs.
According to Ghia founder Melanie Masarin, Le Fizz stands out for its lack of bitterness and tannic notes, thanks to the use of berry juices in its formulation. The beverage is described as fruity, gingery, and highly carbonated, resembling a soda. Despite its soda-like qualities, the infused botanicals give it an aperitif-like feel, making it suitable for pairing with food. Masarin highlights that all of Ghia’s formulations are distinct as they are crafted with pure juices and extracts, while retaining a dry quality.
Ghia’s decision to introduce a large-format ready-to-drink aperitif like Le Fizz broadens its product range while aligning with its brand image of elegance and sophistication. Brianda Gonzalez, the Founder and CEO of The New Bar, emphasizes the versatility of Le Fizz in appealing to a wide range of consumers – from those with a European flair to wellness enthusiasts. The addition of Le Fizz positions Ghia to compete more effectively in the wine alternative market.
With the global nonalcoholic adult beverage industry valued at over $13 billion and growing, Ghia’s expansion into the ready-to-drink category with Le Fizz comes at a strategic time. The availability of Le Fizz in packs of two or six online, as well as in select retailers, opens up new opportunities for consumers to enjoy Ghia products in different settings. The introduction of additional flavors is set to further enhance Ghia’s competitive edge against other brands in the sparkling wine alternative market.
As a leading player in the nonalcoholic adult beverage sector, Ghia has solidified its position with the launch of Le Fizz. The brand’s commitment to creating accessible and consumer-friendly products has garnered praise from industry experts like Gonzalez, who notes Ghia’s success in appealing to a broad base of customers. With Le Fizz, Ghia continues to innovate and cater to the evolving preferences of consumers in the nonalcoholic beverage space.
Ghia’s introduction of Le Fizz represents a significant milestone in its journey towards establishing a strong presence in the nonalcoholic beverage market. By staying true to its brand ethos of sophistication and quality while offering unique and versatile products, Ghia is well-positioned to capitalize on the growing demand for nonalcoholic alternatives. With Le Fizz leading the way, Ghia is set to make a lasting impact on the industry and redefine the nonalcoholic beverage experience for consumers worldwide.
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