MSC Cruises has introduced a transformative addition to its loyalty program, the Voyagers Club, with the launch of the Blue Diamond tier. Designed to augment the cruising experience for loyal guests, this tier comes into effect once members accumulate 25,000 points, significantly higher than the previous elite level, Diamond, which only required 10,000 points. This strategic move, announced by Erin Douglas, the vice president of field sales, shows MSC’s commitment to rewarding its loyal customer base.
The Blue Diamond tier brings a wealth of exclusive perks that set it apart from the existing tiers. Among the most notable advantages is the access to the MSC Yacht Club lounge during check-in. Traditionally, this luxurious lounge is available solely to Yacht Club guests, thereby elevating the Blue Diamond members’ boarding experience. Furthermore, these members benefit from luggage drop-off at the lounge, streamlining their embarkation process.
In addition to the enhanced check-in experience, Blue Diamond members gain privileges such as My Choice dining in the main restaurant, which allows for greater flexibility in dining options. This personalization is complemented by a complimentary Browse internet package, catering to the connectivity needs of modern travelers. Furthermore, exclusive shuttle-bus tickets to certain ports simplify onshore adventures, while a scheduled meet-and-greet with the ship’s captain or an onboard officer adds a personal touch to the cruising experience.
It is crucial to note that Blue Diamond members are not starting from scratch; they receive all the benefits associated with the Diamond level. This includes priority boarding and disembarkation, which can significantly reduce waiting times, as well as a reserved tasting-menu dinner at a specialty restaurant. Other enduring perks include the provision of courtesy bathrobes and slippers for use during the cruise, alongside invitations to exclusive events like the Diamond Party.
In a further effort to benefit loyal guests, MSC has extended the validity of all Voyagers Club memberships from three to five years. This change allows guests more time to accumulate points and ascend through the various tiers, thereby unlocking additional benefits. The extension reflects MSC’s recognition of the commitment required from travelers to accrue points in a loyalty program, enhancing their journey toward increased rewards.
The introduction of the Blue Diamond tier within MSC Cruises‘ Voyagers Club represents a significant leap forward in rewarding loyal customers and enhancing their cruising experience. With its impressive array of benefits and the longer membership duration, MSC is not only acknowledging the dedication of its frequent cruisers but is also fostering a deeper connection with them. By focusing on personalization and exclusive access, MSC reinforces its commitment to creating memorable voyages, setting itself apart in the competitive cruise industry.
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