The Americas Lodging Investment Summit (ALIS), a prominent event in the hospitality industry, will host Shatterproof’s eighth annual Hospitality Heroes Reception in Los Angeles from January 28 to 30, 2024. This nonprofit organization is on a mission to reform the healthcare landscape to ensure that individuals dealing with addiction in the United States have access to scientific, effective treatment options. With a goal to fight the stigma associated with addiction and enhance the quality of care available, Shatterproof aims to make substantial strides in public health.
Celebrating Industry Leaders
Scheduled for January 29, this year’s reception promises to celebrate commendable leaders in the hospitality industry, notably honoring Amanda Hite, the president and CEO of STR, a renowned hotel data analytics firm. In addition to Hite’s recognition, the event will shine a light on various hospitality businesses that have actively supported Shatterproof’s advocacy efforts, showcasing a collective commitment to social responsibility within the sector.
ALIS this year will feature a cutting-edge panel during its general session that focuses on the pressing issue of addiction. A distinguished lineup of speakers—including Hite, Shatterproof founder Gary Mendell, and CEOs from major hospitality companies such as Wyndham Hotels & Resorts, Hyatt Hotels Corp., and IHG Hotels & Resorts—will engage in meaningful discussions about the challenges and solutions related to substance use disorder in the hospitality workforce. This dialogue is essential, given the industry’s high stress and demanding nature, which can often exacerbate substance use issues.
Founded in 2013, Shatterproof is dedicated to enhancing the accessibility and quality of addiction treatment while providing education on prevention and recovery strategies. Over the years, the charity has successfully raised over $5 million through its Hospitality Heroes Reception. This financial support has been instrumental in advancing the organization’s objectives to reduce stigma, foster awareness, and improve care for those battling addiction.
The partnership between Shatterproof and Northstar Travel Group, which owns the ALIS organizing body, the BHN Group, signifies a united front against the pervasive issue of substance use disorder. Northstar’s initiative to incorporate addiction education resources throughout its extensive portfolio of 28 brands and over 100 events aims to create a supportive framework within the hospitality industry. This initiative will also focus on critical issues such as the risks associated with fentanyl and managing alcohol use disorder, highlighting the industry’s commitment to addressing public health challenges.
As the AILS Hotel Week, which encompasses ALIS, ALIS Law, and ALIS Design+, prepares for its upcoming events, the emphasis on addiction awareness and recovery support is more relevant than ever. By prioritizing these issues in industry discussions, the hospitality sector can lead by example, fostering an environment where well-being and professional success go hand-in-hand. As expressed by Northstar’s chief commercial officer Bob Sullivan, “We recognize the critical impact of substance use disorder on the hospitality and travel workforce,” reinforcing the industry’s readiness to confront these challenges head-on.
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