In an effort to bolster partnerships with travel advisors, Sandals and Beaches resorts have launched a groundbreaking loyalty program known as the Sandals Elite Advisor (S.E.A.) Program. Designed with a tiered structure, this program operates under the principle of rewarding travel advisors for their commitment and sales, encouraging them to engage more closely with the Sandals and Beaches brand. The focus on enhancing client relationships is evident as the program aims to ensure advisors feel supported and recognized for their efforts in promoting these luxury resorts.
Central to the S.E.A. Program is an upgraded Travel Advisor Portal, which serves as an essential tool for advisors. The new dashboard is more robust, featuring analytics such as lifetime bookings, existing reservations, and future bookings—all of which provide valuable insights that can aid in strategizing sales efforts. Another notable feature is the current-year revenue tracking, allowing advisors to monitor their performance and set measurable targets to achieve higher status within the program. By offering these tools, Sandals and Beaches resorts place a significant emphasis on data-driven decision-making, thereby empowering advisors to optimize their selling strategies.
The structure of the S.E.A. Program promises tiered benefits that reward loyalty with intensive support. Travel advisors can explore a dedicated Advisor’s Benefits page within the portal, which outlines various status levels and the corresponding advantages each level offers. These may include access to exclusive promotions, specialized marketing materials, and even personalized assistance from expert business development managers and call center teams. This attention to detail underscores the commitment of Sandals and Beaches to cultivate strong partnerships with travel advisors, positioning them as key players in the brand’s overall success.
Looking ahead, Sandals has ambitious plans to further enhance the Travel Advisor Portal, with a complete overhaul due to be launched in June. This suggests that the company is not only invested in the present but also anticipates continuous improvement and innovation. By modernizing their platform to better serve the needs of travel advisors, Sandals and Beaches are solidifying their position as leaders in the all-inclusive resort market, particularly by targeting an evolving and tech-savvy travel industry.
A Foundation Built on Partnership
As Gary Sadler, executive vice president of sales and industry relations at Unique Vacations—Sandals‘ sales and marketing arm—articulated, travel advisors are essential to the success of their resorts. By positioning the S.E.A. Program as a cornerstone of their partnership strategy, Sandals and Beaches resorts aim not only to increase sales but also to help advisors craft unforgettable experiences for their clients. This mutual commitment creates a robust foundation for sustained growth and innovation within the travel sector, ensuring both the resorts and their advisor partners can thrive in an increasingly competitive landscape.
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