Ashland, Oregon, a charming town nestled in the southern part of the state, boasts a small yet vibrant community of approximately 21,000 residents. With its unique New Age atmosphere and global influences, Ashland has transformed into a culinary hotspot, particularly known for its famous Shakespeare Festival that attracts visitors from across the West Coast. As this artistic hub prepares to celebrate 90 years of theatrical brilliance in 2025, the accompanying evolution of its dining scene tells a rich story of cultural exchange and gastronomic creativity.
The culinary landscape of Ashland has significantly evolved thanks to the influx of theatergoers—about 350,000 per year—who seek exceptional dining experiences alongside their theatrical outings. Local restaurateurs have embraced this demand, leading to a restaurant renaissance that life-long residents, such as Drew Gibbs, have witnessed first-hand. Gibbs, the owner of Alchemy and Chateaubriand 36 restaurants, reflects on the community’s thriving dining options, which now feature diverse cuisines and James Beard Award-winning chefs.
Among these culinary highlights is MÄS, a tasting menu-only restaurant helmed by Josh Dorcak, a James Beard Award finalist. Selected as one of the country’s top 50 restaurants by *The New York Times* in 2022, MÄS specializes in intricate, Japanese-influenced courses focused on seafood and fresh, local ingredients. Dorcak’s love for food was ignited during a transformative trip to Tokyo, which inspired him to create an intimate dining experience in Ashland. The restaurant’s menu reflects both innovation and homage to regional flavor, with unique dishes such as uni custard and halibut paired with bold elements, showcasing the creativity and passion of Ashland’s chefs.
Adding to the dynamic dining options, Blue Toba introduces the dazzling flavors of Indonesian cuisine, creatively presented in a vibrantly decorated space rich with cultural artifacts. Chef-owner Birong Hutabarat brings traditional recipes, such as rendang—a slow-cooked beef dish bursting with 19 spices—making it a must-try for adventurous food lovers. His wife, Leslie Caplan, notes the popularity of their offerings, especially after a feature on *Diners, Drive-Ins and Dives* with host Guy Fieri.
The marriage of traditional techniques with modern culinary innovations reflects a dedication to crafting memorable dishes. Blue Toba’s cocktails incorporate Indonesian spices and housemade syrups, creating a unique experience that resonates with those eager to explore beyond the conventional American palate.
From Breakfast to Dinner: A Culinary Journey
Ashland’s dining scene is not solely confined to dinner; it also boasts a celebrated breakfast destination. Morning Glory, a local favorite that has become synonymous with breakfast in the town, entices diners with its generous portions and creative omelet variations. After surviving a challenging period during the pandemic, the restaurant was revitalized under new ownership in early 2024, ensuring that beloved recipes and traditions continue. Locals and visitors alike rave about dishes like the Alaskan king crab omelet and French toast generously drizzled with salted caramel—details that highlight the restaurant’s commitment to quality fare.
The restaurant’s eclectic décor includes vibrant murals and a painted homage to Japanese haiku, symbolizing the creative spirit that permeates Ashland’s culinary establishments. As the community embraces this culinary revival, Morning Glory stands as a testament to resilience and dedication to providing exceptional dining experiences.
No culinary exploration in Ashland would be complete without a visit to the local wineries. Weisinger Family Winery is a favorite among locals and tourists, offering visitors a scenic space to enjoy wine tasting with breathtaking views of the Siskiyou Mountains. Established as the first winery in the Rogue Valley in 1988, it embodies the region’s blossoming wine culture while providing a relaxed atmosphere perfect for leisurely tastings. The winery’s offerings, sourced from nearby vineyards, represent the beauty of regional winemaking, mirroring the culinary ethos that defines Ashland’s food scene.
A Destination Worth Experiencing
Ultimately, Ashland’s culinary tapestry serves as a reflection of its rich cultural heritage and artistic spirit. With an ever-evolving dining scene that welcomes innovative chefs and their craft food philosophies, Ashland invites food lovers to indulge in a feast for the senses. Whether savoring the intricate flavors of MÄS, diving into traditional Indonesian fare at Blue Toba, relishing breakfast at Morning Glory, or sipping wine at Weisinger Family Winery, every dining experience tells a story—a story that celebrates community, creativity, and the joy of good food. Visitors and residents alike are encouraged to embark on this culinary journey that not only satiates the palate but also nourishes the soul.
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