Flaviar, a well-known name in the spirits industry, is about to make waves in the bourbon market with the launch of its Champions of Bourbon subscription service. This innovative offering is perfectly timed to coincide with Bourbon Heritage Month, showcasing Flaviar’s commitment to connecting enthusiasts with unique, quality spirits. With this new initiative, the company sets its sights squarely on bourbon, curating a selection that promises to delight both newbies and bourbon aficionados alike.
At the heart of the Champions of Bourbon subscription is the promise of convenience. For a monthly fee of $49.99, subscribers will receive a carefully selected bottle of bourbon delivered straight to their doorstep. This service aims to break down barriers, making hard-to-find bourbons accessible to anyone who appreciates the nuances of this timeless spirit. It’s a game-changer in a market where quality often feels elusive and difficult to obtain.
The hallmark of any good subscription service is the quality it promises, and Flaviar certainly understands this. To ensure that every bottle meets the highest industry standards, the selection process for Champions of Bourbon is rigorous. Criteria include only considering bourbons that have either earned gold medals in esteemed competitions—like the renowned San Francisco World Spirits Competition—or have received favorable ratings, above 90, from respected sources such as Whiskey Advocate and Wine Enthusiast. This meticulous approach ensures that subscribers are not just getting any bourbon, but those that are truly exceptional.
The excitement culminates in the choice of the inaugural bottle: the Wilderness Trail Kentucky Wheated Bourbon. This bourbon, adorned with a Double Gold award from the 2023 NY International Spirits Competition, signifies that subscribers are in for a real treat right off the bat. For newcomers looking to build their home bar or seasoned drinkers searching for something new, this selection offers a distinguished and celebrated introduction to the world of bourbon.
Bourbon culture is not merely a trend; it’s a significant aspect of American heritage that has seen a resurgence in popularity. Classic cocktails incorporating bourbon—such as the Old Fashioned and the Mint Julep—remain staple requests in bars across the country. The growth of cocktail culture is a fundamental driver for bourbon’s rising demand, as highlighted by recent market reports. This context doesn’t just reinforce the launch of the subscription; it positions Flaviar as a pivotal player in a flourishing industry.
By providing a subscription that caters specifically to bourbon lovers, Flaviar capitalizes on this increasing enthusiasm. It offers a curated experience that allows bourbon fans to explore a variety of premium offerings that they might struggle to find at local liquor stores. This bespoke experience aligns perfectly with the modern consumer’s desire for unique products that enrich their lifestyle.
However, the Champions of Bourbon subscription extends beyond simply shipping bottles. Subscribers enter Flaviar’s loyalty program, enabling them to accumulate points with each bottle they receive. These points can be redeemed for additional spirits, complimentary shipping, and exclusive merchandise—enhancing the overall value and experience of the subscription. This multifaceted approach ensures that the connection with bourbon doesn’t end with a single bottle; it evolves into a comprehensive Bourbon journey.
The launch promotional offer adds another exciting layer: new subscribers in September are automatically entered into a giveaway to win a custom-designed home bar stand. This blend of bourbon delivers and lifestyle enhancement is not just smart marketing; it underscores Flaviar’s understanding of the community it serves.
Co-founder Grisa Soba emphasizes that the subscription initiative was launched to offer something distinctive for bourbon consumers. He noted, “Our love for bourbon stems from years of experience in the spirits world, and we felt compelled to create a bourbon-centric experience that feels both fresh and invigorating.” With this sentiment, Flaviar is not merely selling bottles; it’s crafting an engaging experience that invites bourbon enthusiasts to deepen their appreciation of the spirit.
As the bourbon landscape continues to flourish, Flaviar’s Champions of Bourbon subscription stands as a testament to the evolving desires of consumers. It delivers not only bottles of high-quality bourbon but also an unparalleled opportunity to immerse oneself in the vibrant culture surrounding this spirited drink.
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