Amazon Prime Day has traditionally been synonymous with great deals on tech gadgets and household items. However, this year marked a shift in focus as Amazon introduced a dedicated page for „Prime Day Travel Deals.“ This move has caught the attention of big name travel brands like Carnival Cruise Line, Southwest Airlines, and Viator, signaling a potential shift towards Amazon becoming a key player in the travel metasearch market.
According to Amy Martin Ziegenfuss, the Chief Marketing Officer of Carnival Cruise Line, the appeal of selling on Amazon during Prime Day lies in exposing cruise vacations to a targeted audience seeking unique experiences. The partnership between Amazon and Carnival Cruise Line has been fruitful in the past, making Prime Day an opportunity to strengthen their relationship and offer added value to customers of both brands.
Viator, a leading travel experiences marketplace, expressed enthusiasm about the opportunity to sell through Amazon during Prime Day. With over 300,000 activities, tours, and experiences in its portfolio, Viator saw this collaboration as a way to directly reach the millions of travelers who frequent Amazon. The partnership with Amazon is just one of many strategies Viator is employing to expand its distribution channels and cater to travelers wherever they shop.
Amazon rolled out attractive discounts on flights, experiences, and rides through Amazon Travel during Prime Day. Prime members were eligible for exclusive deals, such as 30% off base fares with Southwest Airlines and 20% off experiences with Viator. While the longevity of Amazon’s foray into the travel market remains uncertain post-Prime Day, the company’s initiative to leverage Prime Day as a platform for travel promotions is a promising sign.
Although this isn’t Amazon’s first venture into the travel realm, with previous partnerships like Priceline and MakeMyTrip in India, the dedicated page for travel deals on Prime Day signifies a more concerted effort towards establishing Amazon as a go-to metasearch site for travelers. The participation of renowned travel brands and the attractive offers extended to Prime members hint at Amazon’s growing influence in the travel industry.
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