As Amazon Prime Day quickly approaches, it has become evident that Amazon is expanding its reach into the travel industry. This move is significant, as historically, Amazon has not been a major player in the travel sector. However, with the introduction of a dedicated page for „Prime Day Travel Deals,“ featuring well-known brands like Carnival Cruise Line, Southwest Airlines, and Viator, it appears Amazon is making a bold entrance into the travel metasearch marketplace.
The participation of travel brands such as Turo, Sixt, and Avis in Amazon’s Prime Day event signals a shift in the way travel products are being marketed and sold. The allure of reaching Amazon’s vast customer base is undeniable for these brands. Carnival Cruise Line’s Chief Marketing Officer, Amy Martin Ziegenfuss, emphasized the opportunity to showcase unique cruise vacations to a targeted audience through Amazon. This collaboration not only strengthens the partnership between Carnival and Amazon but also adds value to customers from both brands.
Viator, a well-known travel experiences brand, has also expressed enthusiasm about selling its offerings through Amazon. Laurel Greatrix, Viator’s Vice President of Brand and Communications, highlighted the significance of being the first travel experiences marketplace to feature Amazon Prime Day deals in the United States. This partnership with Amazon allows Viator to showcase its extensive portfolio of activities, tours, and experiences to Amazon’s millions of daily shoppers. By leveraging Amazon’s platform, Viator aims to expand its distribution channels and connect with travelers where they are already shopping.
Amazon’s Impact on Travel Deals
Amazon’s foray into the travel industry includes discounted flights, experiences, and rides through Amazon Travel. Prime members are eligible for exclusive deals, such as 30% off base fares with Southwest Airlines and 20% off experiences with Viator. While the future of Amazon’s presence in the travel sector remains uncertain, the offering of a full page of travel deals on Prime Day marks a significant milestone for the company. In previous years, Amazon has collaborated with companies like Priceline and MakeMyTrip to offer travel-related promotions, indicating a growing interest in expanding its influence in the travel market.
Amazon’s emergence as a potential metasearch site for travel deals signifies a shift in the way travelers discover and book their experiences. With established brands like Carnival Cruise Line and Viator already on board, Amazon’s presence in the travel industry is set to reshape the landscape of online travel booking. As the partnership between Amazon and travel brands continues to evolve, it will be interesting to see how this collaboration impacts the future of travel retail.
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