Norwegian Cruise Line (NCL) is poised to revitalise the cruising experience with its ambitious project “Bring Back the 90s,” among other new productions that aim to tap into the collective nostalgia of their guests. It’s a bold move rooted in consumer insights, revealing a deeper understanding of the cruise audience. This initiative is not just
Cruise
In a dramatic pivot that showcases the ever-dynamic landscape of the cruise industry, Seabourn has announced the sale of the Seabourn Sojourn to Mitsui Ocean Cruises, a significant player in Japan’s maritime sector. This decision underlines Seabourn’s keen sense of adaptability and foresight as it navigates the complexities of market demands. By divesting a ship
In a recent shakeup that signals a significant shift in the luxury cruise sector, Jason Montague, the newly appointed Chief Luxury Officer at Norwegian Cruise Line Holdings, has made decisive leadership changes at both Oceania Cruises and Regent Seven Seas Cruises. This restructuring comes at a pivotal moment for the company, as Montague seeks to
Recent discussions around the taxation of cruise ships have sparked turbulent reactions in the financial markets, with cruise line stocks nosediving following comments from U.S. Secretary of Commerce Howard Lutnick. This move was perceived as a potential shift in the tax landscape for an industry that operates largely under foreign flags. However, the nuances involved
As of early 2024, the Norwegian Cruise Line Holdings (NCLH) finds itself at a critical junction, grappling with potential fiscal threats stemming from proposals to tax the cruise industry. While it is still too early to grasp the full implications of these discussions initiated by the Trump administration, the company’s CEO, Harry Sommer, has been
The world of luxury travel is ever-evolving, and as consumer demands shift, companies must adapt creatively to stay relevant. One such shift is currently taking place in the luxury cruise sector, where A&K Travel Group has merged its offerings with Crystal, a cruise line known for its exquisite designs and top-notch services. Almost three years
In the world of high-end travel, the clientele that books six-figure vacations is as diverse as the trips themselves. Unlike conventional travelers who seek broad accommodations and amenities, clients in this exclusive category often have specific requests shaped by years of professional success and personal triumph. They are typically affluent individuals in their late 50s
The cruise industry has exhibited notable resilience as it enters a robust Wave season in 2023. Patrick Scholes, an analyst with Truist Securities, indicates that the upward trend in pricing has been significant, surpassing mid to high single digits compared to the same period last year. This indicates a market with strong pricing power, a
The cruise industry is in a constant state of evolution, with annual trends influencing consumer behaviors and business strategies alike. One pivotal period is the Wave Season, a time characterized by significant sales and promotional offers that stimulate booking rates. Traditionally considered to commence in January, there’s a growing debate about whether this season extends
Kate McCue, a name synonymous with maritime excellence and a beacon of inspiration in the cruise industry, has announced her departure from Celebrity Cruises. As the first American woman to captain a large cruise ship, her tenure not only broke gender barriers but also set a new standard in leadership at sea. With two decades
The travel industry is constantly evolving, with companies continuously seeking innovative ways to enhance customer experiences. One of the notable developments in luxury cruising is the collaboration between Crystal, a once-renowned cruise line, and Abercrombie & Kent (A&K), a prestigious name in high-end travel experiences. Almost three years after A&K acquired Crystal, this partnership is
The cruise industry has long enjoyed a favorable tax climate, often operating under flags of convenience such as Liberia or Panama. These choices have allowed cruise operators to circumvent U.S. taxation, maintaining significant profits while contributing minimally to federal revenues. Recently, comments from U.S. Secretary of Commerce Howard Lutnick suggest that this might change. Highlighting
Royal Caribbean International is set to launch its second vessel in the groundbreaking Icon class, the Star of the Seas. Leveraging insights garnered from its predecessor, the Icon of the Seas, which has welcomed a staggering half-million passengers since its debut, Royal Caribbean is laying the groundwork for a new family-centric experience. The company is
In a significant shift within the cruise industry, Oceania Cruises has announced the departure of its president, Frank A. Del Rio. This decision comes on the heels of Jason Montague’s return to Norwegian Cruise Line Holdings as chief luxury officer, a role where he will oversee both Regent Seven Seas Cruises and the Oceania brands.
The cruise industry, once synonymous with luxury, exploration, and economic growth, now faces an existential challenge in some of the world’s most picturesque locales. One such battleground is the iconic Nice-Côte d’Azur, where government officials are contemplating stringent restrictions on cruise ships. The recent decree signed by Nice Mayor Christian Estrosi poses an outright ban
Over the last two decades, the consumption of green tea has become a cherished morning ritual for countless individuals around the globe, including myself. However, it wasn’t until a recent voyage that I began to appreciate the intricate process and cultural heritage that transforms tea leaves into the soothing beverage we enjoy daily. Aboard the
Travel Leaders Network (TLN) is basking in unprecedented success as it closes the books on 2024, reporting an impressive 17% increase in sales compared to 2023. This performance marks a significant milestone in the consortium’s history, and forecasts for 2025 suggest that the momentum will continue to build. TLN’s president, John Lovell, emphasized the thriving
Quark Expeditions is set to embark on a bold new journey by collaborating with Atlas Ocean Voyages to charter the luxurious ship, World Voyager, for an exciting three-year tenure beginning in November 2026. This partnership marks a significant step in Quark’s commitment to blending adventure travel with scientific exploration. The World Voyager will sail under
HX Expeditions Holdings has officially emerged as a standalone entity following its separation from Hurtigruten Group, a decision that marks a significant evolution within the cruise industry. This pivotal transition has been coupled with a substantial investment commitment amounting to 140 million euros aimed at modernizing and enhancing its fleet. The strategic allocation of funds
In a strategic move aimed at bolstering its sales division, Oceania Cruises has appointed Brennan Quesnele as the new Senior Vice President of Sales, effective February 24. Quesnele, who transitions from a similar role at Norwegian Cruise Line (NCL), steps in to fill the vacancy left by Nikki Upshaw, who departed the company in January.
The travel landscape is constantly evolving, and one trend that is rapidly gaining traction is adventure cruising. The 2025 Virtuoso Luxe Report highlights this style of travel as a primary focus for discerning globetrotters. Unlike traditional cruises that lean heavily on luxury and comfort, adventure cruises emphasize immersive, nature-based experiences that cultivate a deeper understanding
In late January, the picturesque island of Santorini, Greece—a hotspot for tourists seeking stunning sunset views and rich history—has found itself at the center of a geological mystery. Over the course of just two weeks, scientists have detected an astounding number of earthquakes in the vicinity, primarily of small magnitudes. The University of Athens‘ crisis
In recent years, Forbes Travel Guide has embarked on an exciting expansion from its traditional focus on evaluating hotels, restaurants, and spas into the dynamic realm of the cruise industry. This evolution began in 2023 when the prestigious travel guide initially reviewed a select number of cruise ships, a move that reflected the growing interest
As we venture into a new year, the cruise industry presents a tantalizing landscape marked by shifting trends and unique dynamics. Early reports for the 2025 Wave season indicate that while the demand for cruise bookings is experiencing some noticeable fluctuations, pricing remains robust. This article will delve into the intricacies of the current market
In recent years, Disney has adopted a cautious strategy regarding the marketing and sales of its Lightning Lane Premier Pass, a premium offering that allows theme park visitors to bypass typical wait times for attractions. Launched in October 2022, the pass was previously restricted to guests residing at select Disney hotels. However, the program has
When one thinks of cruise ships, the first images that come to mind often revolve around sprawling decks, luxurious pools, and gourmet dining options. Yet, beneath the surface of these floating resorts lies a world often unseen by guests—hidden areas that serve various operational purposes. However, aboard the Margaritaville at Sea’s newest and most expansive
As the cruise industry gradually emerges from the shadows of the pandemic, the recent announcement regarding Jan Swartz’s resignation from Carnival Corp. marks a significant transition for the company. Swartz, who has spent an impressive 24 years with the organization, has made remarkable contributions to the cruise sector through her various leadership roles, culminating in
Celebrity Cruises is setting the stage for a transformative travel experience with its upcoming ship, the Celebrity Xcel. By integrating the cultures of its ports of call directly onto the ship, the cruise line aims to create an immersive atmosphere that engages guests more deeply than traditional cruise offerings. The heart of this initiative is
The Margaritaville at Sea Paradise, a beloved floating oasis, is set to undergo a transformation aimed at enhancing guest experiences with a range of exciting dining and entertainment upgrades slated for late March. This revitalization promises to bring a vibrant atmosphere onboard, attracting seasoned cruisers and first-time travelers alike with new flavors and engaging social
The world of luxury travel is undergoing a remarkable transformation as esteemed hotel brands expand their horizons into maritime adventures. With iconic names such as the Ritz-Carlton, Four Seasons, Aman, and Orient Express venturing into the cruise industry, we are witnessing the emergence of an entirely new segment of luxury hospitality. This article explores the
Oceania Cruises is embarking on an exciting culinary overhaul across its fleet, beginning with the debut of the Allura in July 2023. This ambitious initiative will see the Grand Dining Room’s menu transformed with the introduction of 270 innovative recipes that promise to elevate the dining experience for guests. By the close of the first
Oceania Cruises has established a reputation as a premier choice for luxury cruise enthusiasts, particularly those who prioritize fine dining experiences at sea. The cruise line has effectively differentiated itself in the competitive cruise market by incorporating a rich culinary focus, collaborating with renowned chefs and culinary personalities to elevate the onboard experience. This article
As the luxury travel sector recuperates from the disruptions caused by the pandemic, industry experts are beginning to voice concerns about potential shifts in pricing structures. Although the demand for high-end accommodations and exclusive experiences remains robust, certain indicators suggest that price reductions may soon become necessary for many luxury hotels and cruises. This commentary
The luxury travel sector is experiencing a remarkable resurgence, as highlighted by the recent findings from Virtuoso, a leading travel agency consortium. According to their report, 2024 has already seen a staggering 25% increase in sales compared to 2023, with projections for 2025 and 2026 indicating continued growth. This resurgence is not merely a recovery
In a significant shift in tourism management, the Nice-Côte d’Azur region has implemented new regulations concerning the arrival of large cruise ships. Following a decree signed by Mayor Christian Estrosi on January 24, 2023, vessels accommodating more than 900 passengers will no longer be permitted to dock in the harbor of Nice and Villefranche-sur-Mer starting
Royal Caribbean Group’s recent announcement regarding its entry into the river cruise market has garnered significant attention and speculation within the travel industry. Although the decision to diversify from ocean cruising may seem unexpected for a company primarily recognized for its massive vessels that sail the high seas, industry insiders argue that this strategic expansion
Set to make its mark in April 2023, the MSC World America is poised to redefine the cruise experience by incorporating vibrant theatrical productions and an array of entertainment options specifically tailored to captivate a diverse audience. The cruise line, MSC Cruises, has strategically chosen Miami as the home port for this latest addition to
Nestled an hour east of Orlando, Port Canaveral has seen remarkable growth over the past few years, solidifying its status as the second-busiest cruise port in the world, trailing only PortMiami. Historically a launch pad for older vessels offering short jaunts to the Bahamas and other select destinations, the port is now attracting some of
In a significant move that underscores the evolving landscape of the cruise industry, Royal Caribbean Group has announced plans to launch a premium river cruise line, Celebrity River Cruises, set to commence operations in 2027. This initiative marks the company’s strategic foray into the river cruise segment, which has seen a surge in popularity among
This month, Royal Caribbean Group achieved historic booking levels during the Wave season, an accomplishment recently detailed by CEO Jason Liberty during the company’s fourth-quarter earnings presentation. This record-setting performance comes on the heels of a series of prior exceptional weeks leading into late last year, showcasing a robust recovery in the cruise industry that