The drinks industry has long been a male-dominated space, but individuals like Michelle Brampton are working to change that narrative. As the CEO of the Wine & Spirit Education Trust (WSET), Brampton is leading the charge for female-focused initiatives and programs centered around diversity, inclusivity, and innovation.
Brampton’s career in the drinks industry began when she made the bold decision to leave a career in management consultancy in her late twenties. She ventured into the world of winemaking and distribution by joining SouthCorp Wines, which later became Treasury Wine Estates (TWE). Despite starting in a junior role, Brampton’s passion for the industry and dedication to her work led her to progress within the company over 19 years.
The historical gender imbalance in the wine industry is deeply rooted and pervasive. Statistics show that a significant majority of winemakers are male, and family businesses in the industry are often passed down to men. The physical labor involved in running a vineyard or winery has traditionally been viewed as a man’s job, further perpetuating the gender gap in the industry.
Despite these challenges, Brampton is determined to make a significant impact on creating a more sustainable, diverse, and inclusive drinks trade through her work at WSET. One of the key initiatives driving this change is the Partnership program, which collaborates with companies globally on social impact projects with a focus on diversity and inclusion.
WSET’s efforts extend beyond its partnership program, with initiatives like working with organizations in Cape Town to provide access to wine qualifications for underrepresented groups. In the UK, WSET is involved in an industry-wide program aimed at promoting safeguarding and equity for women working in the drinks industry.
Within WSET itself, Brampton has spearheaded initiatives to foster inclusivity and support for employees. The company boasts a majority female workforce and leadership team, along with family-friendly policies and flexible working options. The development of new beer courses by a female-led team further demonstrates WSET’s commitment to empowering women in the industry.
Brampton’s own experiences have inspired her to mentor other women in the industry, helping them recognize their strengths and potential. She emphasizes the importance of having a support system and guidance to realize one’s capabilities fully. By sharing her knowledge and insights, Brampton is paving the way for the next generation of women in the drinks industry.
The impact of Brampton’s leadership is evident in the changing demographics of WSET’s student body, with a more even gender split across courses and increased visibility of women in leadership roles. As the industry continues to evolve, WSET aims to lead important conversations and drive improvement across the drinks trade, setting a new standard for inclusivity and empowerment.
Michelle Brampton’s leadership at WSET represents a shift towards a more inclusive and diverse drinks industry. By challenging traditional norms and advocating for change, Brampton is paving the way for a new generation of women in the industry. Her commitment to empowering others and driving positive transformation underscores the importance of diversity and inclusivity in creating a thriving and equitable drinks trade.
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