Grupo Xcaret in the Riviera Maya region of Mexico has established itself as a prominent entity with its six ecoparks, three all-inclusive properties, tour operations, and boat transportation services. One of the latest advancements by the group is the introduction of the Xcaret Agents Pro Booking platform. This tool is specifically tailored to streamline the hotel reservation process for travel advisors, showcasing the company’s commitment to enhancing the experience for industry professionals.
In a conversation with Rodrigo Motavelazco, the sales director for Grupo Xcaret’s Hoteles Xcaret hospitality division, the focus was on how the launch of Xcaret Agents Pro Booking aligns with the existing resources available to advisors. Motavelazco emphasized the group’s longstanding relationship with travel agents through initiatives like the Xcaret Sales Network. This program, established a decade ago, caters to travel agents in North America, offering opportunities to promote activities to clients before their arrival. The introduction of the hotel tool complements this program by providing convenient access to real-time availability and rates for all categories across the group’s properties.
The Xcaret Agents Pro Booking platform not only simplifies the booking process but also consolidates educational and marketing resources in one accessible location. Grupo Xcaret envisions creating a comprehensive platform where agents can explore the entire portfolio of tours, parks, hotels, and other products. The goal is to offer a seamless experience for advisors, facilitating their interactions with the group’s diverse offerings. Looking ahead, the company aims to further refine this platform to ensure a cohesive and user-friendly interface for travel professionals.
While quantifying the exact contribution of advisors to Grupo Xcaret’s business can be challenging due to various sales channels, Rodrigo Motavelazco estimates that approximately 50% of the company’s revenue is attributed to travel agents across different modalities. This highlights the significant role that advisors play in driving sales and promoting the group’s offerings to a broad audience. As Grupo Xcaret continues to evolve, maintaining strong relationships with travel advisors will be crucial for sustained growth and success in the competitive landscape.
The addition of the adults-only Hotel Xcaret Arte and the exclusive La Casa de la Playa in 2021 has been instrumental in expanding Grupo Xcaret’s portfolio. Both properties have seen positive reception, with Hotel Xcaret Arte attracting group events and incentive travel due to its inclusive amenities and expansive facilities. On the other hand, La Casa de la Playa, with its intimate setting and luxury offerings, has been a preferred choice for discerning guests, including celebrities seeking privacy and top-notch service. These new properties reflect Grupo Xcaret’s commitment to catering to diverse traveler preferences and enhancing the overall guest experience.
Looking ahead, Grupo Xcaret aims to elevate the flagship Hotel Xcaret Mexico by adding 900 new rooms, expanding dining options, and introducing engaging experiences for young guests. The company’s focus on innovation and guest satisfaction is evident in the planned enhancements, including the addition of new restaurants, entertainment venues, and convention spaces. By investing in upgrades and expansions, Grupo Xcaret is positioning Hotel Xcaret Mexico as a premier destination for corporate events, group gatherings, and incentive trips. The company’s strategic approach to growth underscores its dedication to providing unique and memorable experiences for travelers in the Riviera Maya region.
Grupo Xcaret’s ongoing evolution and innovation in the hospitality sector exemplify its commitment to excellence and guest satisfaction. By leveraging technology, expanding offerings, and nurturing relationships with travel advisors, the group continues to set new standards in the industry. As Grupo Xcaret looks towards the future, its focus on creating immersive experiences, enhancing convenience for advisors, and expanding its portfolio bodes well for its continued success and prominence in the Riviera Maya region and beyond.
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