Outrigger Resorts & Hotels has been making significant strides in its home state of Hawaii, with the addition of the Outrigger Kaanapali Beach Resort in Maui and the Outrigger Kauai Beach Resort & Spa. These acquisitions have helped the company establish a strong presence in the local market, further solidifying its position as a key player in the hospitality sector in Hawaii.
Apart from Hawaii, Outrigger Resorts & Hotels has been making waves in the Asia-Pacific market as well. With seven properties spread across Fiji, Thailand, Mauritius, and the Maldives, the company has been able to tap into the growing tourism opportunities in this region. The success of these properties highlights Outrigger’s ability to adapt to different markets and cater to diverse traveler preferences.
Following the aftermath of the wildfires in Maui, Outrigger Resorts & Hotels has displayed resilience and strength in navigating the challenges. The company has successfully relocated residents who were displaced from their homes into more permanent housing, allowing hotels to return to normal operations. Despite the initial setbacks, occupancy rates in West Maui are on the rise, indicating a positive trajectory for the company’s properties in the region.
The broader Hawaiian market has been experiencing varying levels of performance, with Oahu and the Honolulu markets standing out for their strong numbers. Outrigger’s properties in these areas have surpassed previous year figures, showcasing the brand’s ability to attract and retain guests. While Maui saw a decline initially post-wildfires, the market has started to rebound, along with Kauai and the Big Island. This resilience reflects Hawaii’s enduring appeal as a top tourist destination.
Group Travel Trends
Group travel, although not the main focus in Honolulu, has seen a resurgence at the convention center, signaling a return of conferences and events. Outrigger’s properties in Kona and Kauai, with their expansive meeting spaces, are poised to attract more group travelers in the coming months. The rise in international group travel, particularly from Australia, Canada, and Japan, indicates a positive trend for the company across different markets.
The demand from the Japanese market has seen a significant uptick compared to the previous year. With travel numbers reaching 50% to 60% of 2019 levels, Outrigger Resorts & Hotels are optimistic about the future of this key market. The strengthening of the currency also bodes well for increased travel from Japan, highlighting the potential for growth in this segment.
Outrigger’s properties in the Asia-Pacific region have been performing exceptionally well, with Fiji and Thailand standing out as key success stories. Properties in Fiji have been running at over 90% occupancy, showcasing the strong demand for travel in the region. Thailand, too, has exceeded expectations, with a resurgence in traveler numbers from China. While the Maldives has seen a slight dip in comparison, occupancy rates remain high, indicating a positive outlook for the future.
Outrigger Resorts & Hotels‘ strategic expansion and focus on diverse markets have proven to be successful, with the company demonstrating resilience in the face of challenges and capitalizing on emerging trends in the tourism industry. The brand’s continued growth in Hawaii and the Asia-Pacific region positions it as a key player in the global hospitality sector, with promising opportunities for further development and success.
Napsat komentář