Miami’s LuxRally Travel has significantly bolstered its digital infrastructure by incorporating approximately 1.3 million hotels into its booking engine, FastBook. This bold move is anticipated to transform the travel advisory landscape, enhancing the capabilities of travel advisors and enabling them to provide more competitive pricing. The strategic addition of diverse hotel inventories sourced from well-known distributors including HotelBeds, RateHawk, and Expedia Partner Solutions signifies a robust step towards leveling the playing field against online travel agencies (OTAs).
FastBook’s previous limitation to the Sabre Global Distribution System (GDS) constrained its usability and the breadth of options available to travel advisors. With the expanded offerings, LuxRally’s advisors now enjoy a plethora of pricing choices, allowing them to make more informed decisions on behalf of their clients. According to CEO David Eisen, the interface’s mobile compatibility represents a critical advantage, enabling advisors to manage reservations anytime and anywhere. This responsiveness to user needs illustrates LuxRally’s commitment to empowering travel professionals with effective tools.
Moreover, FastBook provides an intuitive slider tool that enables advisors to adjust mark-ups on net rates seamlessly. This user-friendly feature is fundamental for maximizing commission potential while ensuring adherence to LuxRally’s pricing policy. Notably, the agency prohibits charging additional fees, mandating that the total price presented to clients cannot exceed the best available rate, aligning with the competitive advantages offered by OTAs.
David Eisen’s journey from cybersecurity into the travel industry is noteworthy. His dual experience grants him a unique perspective on creating technological solutions catered to travel advisors’ needs. By designing FastBook based on personal preferences gleaned from his time advising, Eisen has crafted a tool that prioritizes efficiency. He emphasizes that FastBook is not designed for leisurely exploration—advisors aren’t looking for reviews or stunning visuals but rather for swiftness and efficiency in securing the best rates.
Eisen has clearly articulated a clear vision for FastBook’s evolution beyond just hotel bookings. Future enhancements will include air travel, cruise options, tours, transfers, and rental vehicles—all dovetailing into a more comprehensive travel solution. This holistic approach positions LuxRally Travel as a frontrunner in the industry.
Looking ahead, LuxRally plans to broaden its reach by launching a hosting program aimed at experienced travel advisors, which will occur within the next couple of months. This initiative promises to invite seasoned professionals into its ecosystem, fostering a dynamic that could further enrich the collaborative nature of LuxRally.
LuxRally Travel’s strategic expansion of FastBook represents a significant shift in the travel advisory space, blending cutting-edge technology with an advisor-focused framework. By enhancing inventory breadth and operational efficiency, LuxRally is committed to equipping travel advisors with the resources they need to thrive in a competitive environment, positioning the agency for sustained growth.
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