Record-Breaking Thanksgiving Travel Trends: A Look Ahead

As Thanksgiving 2023 approaches, travel forecasts indicate a substantial rise in the number of Americans embarking on journeys during the holiday season. According to AAA, approximately 79.9 million individuals are expected to travel at least 50 miles from home between November 26 and December 2. This marks an increase of 1.7 million travelers compared to the previous year. The analysis reveals that this growth is, in part, due to an expanded timeframe for travel, now including the Tuesday before Thanksgiving and the following Monday. This adjustment acknowledges not only the traditional Thanksgiving holiday but also the changing dynamics of family gatherings and travel plans.

Among the expected travelers, a staggering 71.7 million people are projected to hit the roads, reflecting an increase of 1.3 million from the prior year. This trend reinforces the American preference for driving as a primary mode of transportation during the holidays. Interestingly, those gearing up for the road trip will find some reprieve with fuel costs; last year’s average price per gallon, which sat at $3.26, is anticipated to plunge below the $3 mark this year. Such affordable fuel could contribute positively to travel budgets, encouraging more families to travel great distances to connect with loved ones.

Air travel is also on the rise, with about 5.84 million people expected to fly for the holiday, a modest uptick from 5.73 million the previous year. However, passengers may face increased airfares, as domestic flight prices have risen on average by 3% compared to last Thanksgiving. A notable trend within the air travel sector is the remarkable surge in international flight bookings, which have increased by 23%. Despite international airfare remaining 5% lower, travelers are clearly drawn to exploring destinations outside of U.S. borders this Thanksgiving.

In addition to traditional road and air travel, there is a rising interest in alternative forms of transportation, with 1.92 million individuals opting for buses, cruises, or trains — a notable 9% increase from last year. This surge is largely credited to the booming cruise industry, which has seen a staggering 20% increase in bookings year-over-year. Such a rise suggests that more travelers are looking for unique experiences or relaxation on the high seas during the festive period.

When examining domestic travel trends, Florida emerges as a top destination, with Orlando, Miami, and Fort Lauderdale taking the lead. New York City and Los Angeles/Anaheim also feature prominently on the list, alongside iconic locations such as Las Vegas and Atlanta. Conversely, international destinations like Budapest and Mexico’s Mexicali exhibit growing appeal, underscoring a shift in where Americans envision their holiday celebrations.

Stacey Barber, Vice President of AAA Travel, encapsulates the essence of Thanksgiving travel: “Thanksgiving is the busiest holiday for travel, and this year we’re expecting to set new records across the board.” Her statement highlights the importance of travel as a means of reconnection for families and friends during this traditional holiday. With the expected record number of travelers eager to embark on journeys, Thanksgiving 2023 is set to be a time of unity, joy, and flourishing travel trends.

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