Avoya Travel, positioned impressively at No. 36 on Travel Weekly’s Power List, is making significant strides in the travel industry with the incorporation of its latest technology, the Avoya Live Bookings engine. This new tool represents a pivotal shift from traditional booking methods, empowering consumers to take control of their cruising experience while maintaining support from expert travel advisors. This dual approach not only enhances customer engagement but also streamlines processes within the agency, creating a more dynamic environment for both clients and advisors.
At the heart of this innovation lies the Avoya Live Bookings engine, a user-friendly platform that allows consumers to effortlessly book their own cruises directly through AvoyaTravel.com. This engine serves as more than just a booking tool; it is designed to generate substantial revenue — over $600,000 since its beta testing commenced in August. Co-CEO Jeff Anderson emphasized the company’s drive for excellence by asking, „What’s better?“ This philosophy led to a tool that not only captures leads but converts them into lucrative bookings, thus maximizing the overall customer experience and satisfaction.
The platform’s functionality signifies a major technical achievement, with Avoya boasting direct connectivity to major cruise lines. This direct access allows for seamless bookings, setting the stage for Avoya’s ambition to develop „the best booking engine in the world for cruise.“ The in-house creation of this tool showcases Avoya’s commitment to technology and innovation, ensuring that they will remain competitive in a rapidly evolving market.
Once a consumer completes their booking online, it transitions to one of Avoya’s independent contractors. These travel advisors, who earn a split of the commission, are essential for adding value to the client experience. They provide personalized assistance beyond the initial booking, including support for flights, insurance, and hotel arrangements. This model illustrates Avoya’s understanding of the importance of human interaction in travel planning; even in an increasingly digital world, the value of expert advice cannot be overlooked.
The potential for substantial commissions demonstrates the profitability of this structure. As Anderson noted, significant bookings, some exceeding $13,000, highlight the lucrative nature of cruise bookings and the meaningful revenue generated for advisors. For independent contractors, this model ensures that not only are they compensated fairly for their current efforts, but they also have opportunities to cultivate ongoing relationships with clients, enhancing future travel experiences.
As Avoya Travel positions itself for future growth, a strategic pivot towards recruiting experienced advisors marks a noteworthy change in approach. Historically focused on onboarding novice advisors, the company is now aiming to enhance its expertise by courting seasoned professionals, particularly through its Elite 100 program. This initiative rewards experienced advisors with 100% of their commission from their client base, while still allowing Avoya to retain a portion of commissions from its lead-generation programs.
To make this initiative even more enticing, Avoya is implementing a $5,000 „quick-start incentive“ directed at its top-performing advisors. This kind of strategic recruitment aims to bolster the overall quality of service and knowledge within the agency, ensuring that clients receive top-tier guidance in their travel planning.
The trajectory of Avoya Travel is one of impressive growth, with their network’s commissions rising by 32% year to date. The figures soar even higher for those within the Elite 100 program, enjoying a remarkable 44% increase. The introduction of the Premier Commission Program is another advancement, incentivizing advisors with higher commission earnings for leads stemming from the Live Leads program, ultimately reinforcing a culture of meritocracy and performance.
The recent Avoya Travel Conference onboard the Norwegian Joy not only highlighted the agency’s 60-year legacy but also served as a platform for discussing these exciting advancements. Avoya’s commitment to innovation, coupled with a keen understanding of the market’s needs, positions it at the forefront of the travel booking industry, ready to adapt and thrive in an ever-changing environment.
Avoya Travel is not just keeping pace with industry changes; it is actively reshaping them. By integrating technology with personal service and competitive incentives, Avoya is setting a benchmark for excellence in travel booking that is likely to resonate throughout the industry for years to come.
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