The debate surrounding additives in agave spirits has been ongoing and there has been a lack of transparency in the industry. Many brands claim to be additive-free, but consumers have no way of confirming these claims. However, a new organization has emerged to address this issue and provide consumers with the information they need.
The Additive Free Alliance, Inc. was founded by Grover and Scarlet Sanschagrin, the co-founders of Tequila Matchmaker. Initially established as a program on their popular website and app, the AFA has now become an independent entity with a board of directors and a broader mission beyond just tequila. The Alliance aims to help consumers identify additive-free agave spirits across various categories, including raicilla, mezcal, and other agave-based products.
One of the notable products to join the Additive Free Alliance is Weber Ranch 1902 Vodka, a unique spirit made entirely from Blue Weber agave grown in Jalisco, Mexico. Developed by the team behind Patrón Tequila, including master distiller Antonio Rodriguez, Weber Ranch Vodka aims to showcase the flavors of agave while maintaining a clear vodka profile. The spirit offers subtle notes of tropical fruit and citrus, making it versatile for a range of cocktails.
Brands and companies that join the Additive Free Alliance agree to have their products analyzed by an independent liquid chromatography lab and undergo a sensory evaluation to confirm that they are free of additives. This rigorous process ensures that consumers can trust the claims made by the brands. While participating brands cover the costs of lab testing, they also contribute to operational expenses after their first year in the program.
Despite the positive impact of the Additive Free Alliance, the organization has faced resistance from some major producers in the industry. False criminal allegations have been made against the founders by the Consejo Regulador del Tequila, causing unwarranted challenges for the AFA. However, the organization remains steadfast in its mission to promote transparency and honesty in the agave spirits industry.
The Additive Free Alliance is not against brands that choose to use additives in their products. Instead, it emphasizes the importance of transparency in product labeling and empowers consumers to make informed choices. The AFA serves as an independent nonprofit organization that values integrity, community, and honesty among its members.
The growing popularity of the Additive Free Alliance reflects the increasing consumer demand for transparent and authentic spirits. The Alliance’s expansion to include various agave-based products signifies a commitment to honoring traditional production methods while meeting the evolving needs of consumers. By providing a platform for brands to showcase their additive-free products, the AFA is driving positive change in the spirits industry.
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