Air Canada is gearing up to launch its NDC content within Sabre in the near future. This move signifies a shift in the airline’s distribution strategy, as it aims to streamline the booking process for travel agencies and provide a more seamless experience for customers.
One of the major changes that Air Canada is making is the removal of a surcharge on legacy GDS bookings for all fare classes, with the exception of the lowest ones in each cabin. This decision comes as a response to the airline’s NDC strategy, which has seen success in incentivizing NDC bookings and discouraging legacy GDS bookings through surcharges.
Over the past year, Air Canada has managed to onboard more than 600 agencies onto its NDC platform, allowing them to access the airline’s offerings through digital modern merchandising technology. With the upcoming integration of NDC content in Sabre, the airline aims to further expand its reach and provide a more dynamic booking experience for its customers.
In addition to the elimination of the surcharge, Air Canada is also planning to introduce several new features to its NDC platform. These include a risk-free refund period of 48 hours for NDC bookings, dynamic fares that offer more pricing options than traditional GDS technology, and various servicing improvements such as support for disrupted customers and new payment options for international markets.
Overall, Air Canada’s decision to embrace NDC technology and enhance its distribution strategy represents a significant step forward for the airline industry. By focusing on modernizing its booking process and providing more flexibility and choices for customers, Air Canada is positioning itself as a leader in the evolving landscape of airline distribution. As the airline continues to make improvements to its NDC platform and explore new opportunities for growth, it will be interesting to see how these changes will impact the overall travel experience for passengers.
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