In March, Avanti Destinations launched a website aimed at assisting travel advisors in creating and finding custom group trips. This initiative offers a unique opportunity for advisors to target specific groups and craft tailored itineraries. Ricarda Haeger, Avanti’s director of group sales and operations, emphasizes the importance of focusing on niche groups that advisors are passionate about and knowledgeable in. Advice for advisors includes building relationships with organizations, clubs, and businesses within their niche, such as food, wine, medieval history, religion, or sports.
The website features a section called Boost Your Business, where advisors can find strategies for identifying group clients and initiating partnerships. Additionally, the Testimonials section showcases experiences of advisors who have successfully built group trips with Avanti. These testimonials provide valuable insights and inspiration for other advisors looking to create their own unique proposals for specific groups.
When developing custom group trips, it is crucial for advisors to pay attention to the needs of the group’s size and composition. Factors such as hotel accommodations with adequate gathering spaces and facilities, suitable guides, and carefully planned excursions need to be considered. Haeger advises selecting guides based on the group composition, such as choosing guides who are good with children for multigenerational family trips. By partnering with an established tour operator like Avanti, advisors can leverage their expertise in handling properties and operators on the ground, facilitating the planning process for group excursions.
To attract group clients, advisors are encouraged to network with industry events, local clubs, and various community organizations. Collaborating with libraries, schools, museums, religious congregations, and senior living communities with travel clubs can also be beneficial. Haeger suggests enlisting a pied piper who can market itineraries in exchange for incentives like booking commissions. By establishing these connections and partnerships, advisors can expand their reach and enhance their ability to secure group bookings effectively.
The launch of Avanti’s website underscores the significance of custom group trips in the travel advisory industry. By focusing on niche groups, leveraging testimonials and strategies, and addressing the unique needs of group travelers, advisors can create compelling and successful group itineraries. This emphasis on tailored experiences and relationship-building is essential for travel advisors seeking to enhance their business and provide exceptional service to their clients.
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