Kiss the Ground, a nonprofit organization dedicated to promoting regenerative agriculture and healthy soil, is focused on a strategic objective to propel the regenerative agriculture movement to a tipping point. With only 4% of the U.S. adult population currently aware of the benefits of regenerative agriculture, Kiss the Ground aims to increase awareness and educate the public on the importance of healthy soil in addressing the climate crisis, wellness, and water scarcity. By targeting consumers‘ interest in wellness and emphasizing the connection between healthy soil and personal well-being, Kiss the Ground seeks to reach a critical mass of 12% awareness where informed purchasing decisions can pave the way for policy changes and reform in the agriculture industry.
The organization employs a holistic approach to farming, advocating for practices that mimic nature’s wisdom and emphasize sustainability and biodiversity. By emphasizing the need for a shift towards regenerative practices such as crop rotation, cover cropping, and animal integration, Kiss the Ground aims to inspire farmers to adopt more sustainable and environmentally friendly methods. Through education and outreach, the organization hopes to demonstrate the economic benefits of regenerative agriculture by reducing input costs and improving soil health over time. By promoting a collaborative and inclusive approach within the regenerative agriculture community, Kiss the Ground believes that unity is essential for the movement’s success and longevity.
Kiss the Ground’s co-founder, Finnian Makepeace, led a petition campaign with 30,000 signatures to raise awareness about regenerative agriculture and engage policymakers in discussions about sustainable farming practices. Through advocacy efforts and bipartisan engagement in Washington, D.C., Kiss the Ground has been able to open doors for conversations about the importance of regenerative agriculture in shaping future policy decisions. With the support of influential figures and stakeholders in the industry, the organization has made significant strides in pushing for policy changes that align with their mission of promoting healthy soil and sustainable farming practices.
As a former entertainment industry executive turned advocate for regenerative agriculture, Kiss the Ground’s CEO, Evan Harrison, recognizes the complexities and nuances of the food industry. Despite the challenges of deciphering marketing messages, government regulations, and certification standards, Kiss the Ground seeks to simplify the process of understanding food choices for consumers. By providing clear and accessible information about the benefits of regenerative agriculture and the potential dangers of conventional farming practices, the organization aims to empower consumers to make informed decisions about their food choices. Through transparency and education, Kiss the Ground strives to demystify the food industry and promote a more sustainable and conscious approach to food consumption.
Kiss the Ground’s mission to promote regenerative agriculture and healthy soil is driven by a commitment to transforming the current agricultural system and fostering a more sustainable and resilient future. By raising awareness, advocating for policy changes, and empowering consumers with knowledge, Kiss the Ground is leading the charge towards a healthier planet and a more sustainable food system. Through collaboration, education, and advocacy, the organization is making a significant impact in the fight against climate change and environmental degradation.
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