Athletic Brewing, a pioneering brand in the alcohol industry, has recently closed a $50 million equity financing round led by General Atlantic. This comes in addition to a previous $50 million Series D round led by Keurig Dr Pepper. Founded in 2018, Athletic Brewing has quickly made a name for itself with its full lineup of non-alcoholic beers. The brand’s rapid growth and expansion have solidified its position as a major player in the market.
Athletic Brewing’s success can be attributed to its unique brewing methods that deliver non-alcoholic beers with the taste and quality of full-strength brews. The brand’s recent acquisition of two former brewing facilities in San Diego demonstrates its commitment to meeting increasing demand. With plans to renovate the new facility and enhance its brewing capabilities, Athletic Brewing aims to double its U.S. brewing capacity. This expansion is crucial for the brand as it seeks to keep up with consumer preferences for healthier beverage options.
The partnership with General Atlantic, a private equity firm with extensive assets under management, signifies a significant step forward for Athletic Brewing. With General Atlantic’s expertise and resources in various sectors, including technology and marketing, Athletic Brewing is poised to capitalize on the growing global demand for non-alcoholic beer. General Atlantic’s seat on the Athletic board further cements this strategic alliance and paves the way for future growth and innovation.
The rise of Athletic Brewing parallels a broader shift in consumer behavior towards healthier beverage choices. Studies show that an increasing number of Americans are looking to moderate their alcohol consumption, with a significant percentage opting for non-alcoholic alternatives. Athletic Brewing’s emphasis on taste, quality, and customer engagement has resonated with consumers, leading to a steady increase in market share and brand recognition. The brand’s accolades, including being named one of TIME’s „100 Most Influential Companies“ and GQ’s top 20 creative companies, underscore its impact and influence in the industry.
As Athletic Brewing continues to solidify its position as a category-defining brand in non-alcoholic beer, the future looks bright for the company. With a growing market share and a loyal customer base, Athletic Brewing is well-positioned to capitalize on the evolving preferences of modern drinkers. The brand’s commitment to innovation, quality, and sustainability sets it apart in a competitive market landscape. With General Atlantic’s support and a clear vision for long-term growth, Athletic Brewing is set to shape the future of the alcohol industry and redefine the way consumers think about non-alcoholic beverages.
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