In the world of whiskey, there are two key elements needed to establish a successful brand – exceptional liquid and a captivating story. The Mary Dowling Whiskey Company seems to have both of these crucial components in place. This brand, launched as a joint venture between Pernod Ricard and Kaveh Zamanian, the co-founder of Rabbit Hole Distillery, has the potential to make a mark in the premium whiskey market. The brand pays homage to Mary Dowling, a forgotten pioneer in the world of distilling, known as the „Mother of Bourbon.“ Her remarkable life story, which involved overcoming numerous obstacles and challenges, has inspired the creation of Mary Dowling Whiskey.
Kaveh Zamanian, a member of the Kentucky Bourbon Hall of Fame and the driving force behind Mary Dowling Whiskey, has always been a proponent of innovative whiskey-making techniques. Even before the acquisition of Rabbit Hole by Pernod Ricard, Zamanian had been contemplating the launch of a new whiskey brand. His belief in pushing boundaries and exploring new possibilities led to the development of the first two expressions of Mary Dowling Whiskey. Zamanian’s dedication to crafting unique and exceptional spirits is evident in the distinctive qualities of each bourbon.
The initial releases from Mary Dowling Whiskey showcase a blend of tradition and innovation. The Tequila Barrel bourbon, a high rye Kentucky Straight Bourbon finished in Reposado tequila barrels, offers a unique flavor profile that sets it apart from other spirits in the market. On the other hand, the Double Oak Barrel bourbon, a wheated Kentucky Straight Bourbon aged in new American Oak barrels, highlights a sweeter and more robust taste. Both bourbons reflect the spirit of Mary Dowling and her legacy in the world of whiskey-making.
Despite being a new player in the whiskey industry, Mary Dowling Whiskey has already made significant strides since its inception. The brand’s collaboration with Castle Brands, a subsidiary of Pernod Ricard, has helped to establish a foothold in the market. By leveraging Mary Dowling’s inspiring story and heritage, the brand aims to connect with consumers on a deeper level. The brand’s recognition at prestigious spirits competitions and awards highlights its potential for growth and success in the future.
Mary Dowling Whiskey is poised to make a significant impact on the premium bourbon market. With a focus on quality, innovation, and storytelling, the brand has the opportunity to carve out a unique niche for itself. By honoring the legacy of Mary Dowling and showcasing her indomitable spirit through their exceptional spirits, Mary Dowling Whiskey is well-positioned to become a prominent player in the world of whiskey.
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