In the ever-evolving landscape of social media, the power of a viral post cannot be underestimated. Brett and Casey McManus, entrepreneurs from western New York, inadvertently stumbled upon this truth when an Instagram video showcasing their real estate project in Killington, Vt. went viral earlier this year. What started as a way to update friends and family on their renovation project quickly turned into something much bigger, with their Instagram handle, @innvestors, amassing over 300,000 followers in just a few months.
The online community that rallied behind the McManus‘ renovation project played a significant role in boosting their spirits throughout the process. Encouragement from their followers helped them navigate the complexities of managing costs, outsourcing specialized work, and operating the motel themselves during the overhaul. Despite the challenges, they persevered, marking their first foray into the commercial hotel industry with the rebranded Apres Inn.
Relocating to Killington, the McManus couple now operate the Apres Inn, with plans to capitalize on their substantial social media presence for marketing purposes. While the full extent of Instagram’s impact on their bookings is yet to be determined, early signs point to a positive correlation between social media engagement and website traffic. The personalized interactions with social media followers turned guests have enriched the customer experience, making it more than just a transactional stay.
Looking ahead, Brett and Casey are considering expanding their content creation efforts beyond Instagram, with potential plans for a YouTube channel in the works. Their growing influence has also attracted interest from companies and brands for potential partnerships and endorsement deals. However, despite their newfound success as social media influencers, the couple remains grounded in their identity as hoteliers first and foremost.
The McManus‘ journey exemplifies the transformative power of social media in propelling a small business to new heights of success. What began as a humble attempt to document their real estate project evolved into a thriving online community and a blossoming hospitality venture. As they continue to navigate the intersection of entrepreneurship and digital marketing, Brett and Casey McManus serve as a testament to the endless possibilities that social media presents for businesses willing to embrace its potential.
Napsat komentář