The tropical vibes were in full swing at The Carlyle in Atlanta, with a lively Junkanoo band, sandcastle replicas, and colorful outfits setting the scene. However, despite the beach-like ambiance, the event was hosted indoors on a scorching hot day. Travel advisors were invited to get a sneak peek of Carnival Cruise Line’s latest venture, Celebration Key, with hopes of creating social media buzz and excitement among potential travelers.
Adolfo Perez, Carnival’s senior vice president of global sales and trade marketing, emphasized the significance of the $600 million investment in Celebration Key. The destination is set to open on Grand Bahama next July, offering 500 sailings with calls to the private destination. Eighteen ships, departing from nine different homeports primarily on the East Coast, as well as Tampa and Galveston, Texas, are scheduled to visit Celebration Key.
To educate travel agents about the new destination, Perez organized a four-city tour called „Your Peek at Paradise.“ The event in Atlanta was part of this initiative, with similar gatherings held in Miami and Baltimore. The final event in Chicago will be livestreamed on September 14th. The event in Atlanta attracted around 350 attendees, most of whom were travel advisors and their guests.
Carnival took a creative approach to educate agents about Celebration Key by setting up booths representing different sections of the destination. These sections included family-friendly, retail, and adults-only areas. Agents were provided with a „passport“ booklet containing information about each portal, along with trivia questions. The interactive learning experience aimed to engage agents and offer them the chance to win exclusive tours or Carnival Cruise Line gift cards.
Despite the fact that no one had yet visited Celebration Key, Kirk Neal, regional vice president of sales for the Eastern U.S. and the Caribbean, highlighted the importance of educating travel advisors in advance. The knowledge gained about the destination can be utilized to attract potential customers who have previously cruised with Carnival. The high-energy atmosphere of Celebration Key, with elements like the Starfish Lagoon swim-up bar, is expected to pique travelers‘ interest.
Unlike other private destinations owned by Carnival Corp., Celebration Key has been specifically designed for Carnival Cruise Line guests. The destination aims to offer a high-energy experience, with the exception of a tranquil adults-only section. The centerpiece of Celebration Key will be a 10-story sandcastle housing two 350-foot-long waterslides, adding a touch of nostalgia for guests reminiscing about their childhood days spent building sandcastles on the beach.
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