Nestled in a nondescript office park in Tampa, far from the glamour typically associated with cruise lines, lies a creative powerhouse that orchestrates some of the most vibrant entertainment on the seas. Norwegian Cruise Line Holdings (NCLH) operates the Creative Studios, a sprawling 120,000-square-foot facility devoted to crafting memorable performances for their guests. At first glance, you wouldn’t guess that behind its simple façade, this building houses an enchanting world where dancers rehearse, musicians tune, and costumes are meticulously prepared for shows that entertain thousands of cruise-goers every year.
Just recently, I had the opportunity to visit Creative Studios, where key executives from NCLH gathered to showcase their remarkable undertaking. It was a delightful blend of business and artistry as President David Herrera, Senior VP of Hotel Operations Mark Kansley, and VP of Entertainment Production Bryan White walked us through this fascinating environment. A palpable excitement filled the air as we awaited insights into the much-anticipated show, “Revolution: A Celebration of Prince,” which pays tribute to the iconic musician with a concert-like performance slated for debut on the upcoming Norwegian Aqua.
The Heart of Entertainment Production
The Creative Studios not only serves as a rehearsal space but also as a central hub for NCLH’s expansive programming, overseeing an impressive roster of around 112 productions across its diverse cruise brands. With every show requiring extensive planning and execution, it becomes evident why this facility is critical to the cruise line’s success. A talented cast of around twenty artistic performers had been residing in Tampa for six weeks, preparing to embark on a European adventure with the Norwegian Aqua, where they would finalize their performances before setting sail.
Here, we witnessed how much effort goes into contrasting forms of entertainment, from aerial acts in “Elements: The World Expanded” to ground-breaking game shows and intimate cabaret settings. It’s refreshing to see how NCLH is committed to encompassing a variety of production styles to engage all types of audiences, ensuring that no one leaves without experiencing the thrill of onboard entertainment.
Sorting Talent and Logistics
One standout aspect of the Creative Studios tour was the sheer scale of talent management involved. Franklyn Warfield, the senior manager of theatrical casting, shared staggering statistics showcasing the commitment to finding the right performers. Last year alone, NCLH made over 1,500 offers to fill approximately 800 positions. To maintain such high standards for their shows, they must sift through countless audition submissions and challenge their performers with robust rehearsal schedules. The efficiency and meticulousness of the team were evident, emphasizing how vital strategic planning is to ensure seamless productions.
It’s also worth noting that the success of these productions heavily relies on the actors and musicians returning to perform. With a return rate of about 70% for talent, the camaraderie built among performers is indeed a testament to their positive experiences working with NCLH. This nurturing environment pays dividends, resulting in job satisfaction that encourages dedicated teams to keep returning for more.
A Wonderland of Costumes and Props
One cannot overlook the incredible attention to detail in the costume department—a veritable treasure trove of 70,000 pieces of clothing, from shimmering gowns to quirky accessories. Walking through the costume storage provides a thrilling experience akin to exploring a flea market bursting with theatrical history. Each piece is organized meticulously, with racks laden with vintage garments that could tell stories of their own. The commitment to keeping everything in pristine condition was impressive, with costumes routinely cleaned and touched up in a dedicated wardrobe maintenance area.
Moreover, the adjacent atelier showcases the artistry involved in creating these costumes, with skilled seamstresses handcrafting garments from beautiful fabrics. It’s the kind of passion that translates to stunning visual presentations aboard the ships, bringing life to characters and enhancing the overall guest experience. As I stood amongst all the colorful fabrics and dazzling outfits, it was impossible not to feel inspired by the creativity flourishing in this building.
A Sneak Peek Into the Future
The executives underscored a significant point: what goes on behind the scenes is often overshadowed by the final product presented to cruise-goers. However, visiting Creative Studios reveals the layers of complexity involved in entertainment production, making the end result all the more impressive. Herrera estimated that a mere fraction—3% to 5%—of the company’s Miami employees had experienced the wonders of Creative Studios.
This reality heightens the appreciation for the magic that comes to life aboard the ships: a delicate symphony of artistry, dedication, and imagination. As NCLH prepares to launch the Norwegian Aqua, one can only wonder what surprises they have in store to enchant guests across the globe. The vibrant energy and meticulous craftsmanship exhibited in Tampa suggest that the upcoming performances will indeed be something truly special, further solidifying NCLH’s reputation as a leader in cruise-based entertainment.
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