In recent news, Bologna unveiled the Grand Tour Italia, a cutting-edge theme park designed by the innovative Italian entrepreneur, Oscar Farinetti. This new attraction aims to provide visitors with an immersive experience that showcases the culinary and cultural diversity of Italy’s 20 regions. Unlike its predecessor, FICO Eataly World, which closed its doors in 2024, Farinetti has invested additional funds and revamped the concept to offer a fresh perspective on Italian food and heritage.
At the heart of Grand Tour Italia lies a celebration of Italian cuisine, which is anything but homogeneous. From region to region, Italy offers a wealth of unique ingredients, recipes, and wines that reflect the area’s distinct history and traditions. Even the seemingly simple dish of pasta boasts an impressive array of shapes, with an estimated 350 variations stemming from diverse culinary customs across the country. The park invites visitors to delve into this culinary tapestry through themed osterias, local food markets, educational exhibits, and regional information hubs.
Beyond its culinary delights, Grand Tour Italia aims to introduce visitors to the broader cultural and historical landscape of Italy. Each of the 20 regions is represented through elaborately designed porticoes that serve as gateways to immersive experiences. These porticoes not only pay homage to Bologna’s architectural heritage but also offer a glimpse into the diverse landscapes, traditions, and festivities that define each region. In an effort to promote environmental sustainability, the park emphasizes the use of organic and sustainable products sourced from trusted partners like Scuola Holden, Coldiretti, and Slow Food.
Inspired by Wolfgang von Goethe’s Italian Journey, the concept of the „Grand Tour“ at Grand Tour Italia is a contemporary ode to the transformative voyages of the past. Travelers are invited to embark on a symbolic journey through Italy’s bustling cities, picturesque towns, and charming villages, setting the stage for their own explorations of the country’s rich history and culture. The park offers a dynamic range of activities for all ages, including storytelling sessions, cooking classes, wine tastings, and cultural workshops, making it an ideal destination for families and tourists alike.
Far from being just a tourist attraction, Grand Tour Italia is positioned as a tribute to Italy’s diverse cultural heritage and an invitation to savor the country’s splendors. By blending tradition with innovation, the park encapsulates the essence of Italian identity and offers a gateway to a deeper appreciation of the country’s multifaceted legacy. As founder Oscar Farinetti aptly puts it, „Grand Tour Italia is more than just a tourist destination; it is an homage to the extraordinary diversity and cultural richness of our country.“
The Grand Tour Italia represents a bold reinvention of the traditional theme park model, offering visitors a multifaceted experience that celebrates Italy’s culinary and cultural heritage. Through its immersive attractions, educational programs, and environmental initiatives, the park sets a new standard for experiential tourism and underscores the enduring appeal of Italy’s rich tapestry of traditions. Whether you’re a seasoned traveler or a first-time visitor, Grand Tour Italia promises an unforgettable journey through the flavors and cultures of Italy.
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